The 'Renewal' project began as a concept for a logo. As the logo developed I really liked the design, so I took the idea further and created a poster which would advertise the brand. The background was a combination of a photo of 'Fistral Beach' in Newquay and a wood texture to give the cup a physical setting. I then added the catch phrase 'for a proper brew' to give the brand an informal image to make the product seem more appealing to a range of customers.
No comments:
Post a Comment